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Jenny Campbell

Founder and CEO of YourCash Europe.

The Den’s youngest ever Dragon, Sara hails from County Durham and joined the Den in 2019 when she was just 35!

She founded Crafter's Companion, a retail business specialising in crafting, 13 years ago from her bedroom at university. Spotting a gap in the market for an envelope-making tool for card makers, Sara invented one! With the help of her engineer Dad she got a local joiner to make them in MDF, and crafters bought them in their thousands, catapulting her business to success.

Sara’s company now turns over £34 million a year and employs more than 190 staff in UK, the US and across Europe. She is the recipient of over 25 business awards and in 2016 was recognised for services to the economy with an MBE in the Queen’s Birthday Honours list.

Total invested in the Den: £525,166.00


Mak Tok - Malaysian Chilli Paste.

Pipe Easy – a tool for cutting round pipes.

Shower Gem – A storage solution for bathrooms.