Main content

Luisa Zissman

Mother-of-one Luisa describes herself as confident, logical and outspoken and cites her greatest business achievement to be the ability to create new jobs through the success of her businesses.

Fact title Fact data
Retail Entrepreneur
St Albans, UK
I have the energy of a Duracell bunny, sex appeal of Jessica Rabbit and a brain like Einstein.

She lists her favourite business brands as Christian Louboutin and Virgin Atlantic for their strong brand identities. Her first job was as a Saturday girl in an estate agent and she now owns her own cupcake shop, baking website and electronics business.


Luisa Zissman's Audition

The Apprentice 2013 candidate Luisa Zissman's exclusive application video.