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James White

Fact title Fact data
Owner of a Recruitment Firm
Intimidation is what motivates me. I want to be bigger and more successful than anyone else.
James White

James runs his own IT recruitment business and considers his drive and ambition to be his best qualities – he believes no one has ambition like him.

He says he also has good energy, and his charming nature works well in business. He used to have the nickname ‘Del Boy’, and enjoys white collar boxing as a hobby.

James White's Audition

Can James charm his way to be Lord Sugar's new business partner?