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Sofiane Khelfa

Sofiane works in a high-end retail store, negotiating technology sales with high profile clients.

Fact title Fact data
Senior sales executive, technology

He says he has the ability to adapt, deliver and build lasting relations with people in business, but his friends would say that he can sometimes be overzealous.

The best survivors in the world are the people who adapt, and I’m the best at adapting. I’m like a chameleon. I adapt to anything, anywhere, anytime
Sofiane Khelfa

Sofiane believes that when he gets down to business, his skills and personality will shine through.

Sofiane Khelfa's Audition

Sofiane says he is "simply the best" - but will he be good enough for Lord Sugar?