Brand BBC Consultant
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“I totally am listening…what it is is, you guys aren’t saying the right stuff.”
London Twenty Twelve was the most successful brand in recent times and, as a result, the BBC wants to get the person in who did that.
If Head of Values Ian Fletcher is to be the BBC’s Fred Astaire, what are you going to do? You’re going to get Ginger Rogers. Enter marketing guru Siobhan Sharpe from PR Company Perfect Curve.
Played by Jessica Hynes.