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2. James Bay

Captivating folk songwriter

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Hitchin, Hertfordshire

"A beautiful voice working perfectly in tandem with his effortlessly sculpted tales.” Alex Kennedy, Head Of Music Licensing, Sky TV

A rich vocal, giving us luscious melodies and that all important sing-along vibe delivered with a hint of cool and pure style.
Georgina Stone, Music Content Manager, Blinkbox Music

Allegedly discovered after a fan uploaded a video of him performing in a Kentish Town pub, James Bay has gained attention for his gravelled voice and uplifting, gospel-tinged choruses.

An acoustic performer, born in Hitchin Hertfordshire, Bay has gained a loyal fanbase thanks to stints at Communion's monthly night at Notting Hill Arts Club in London. He also opened for the Rolling Stones in Hyde Park in 2013.

The BBC Introducing artist wowed Radio 1 listeners when he stepped in at the last minute to play a Live Lounge set, after US superstar Lana Del Rey pulled out.

“I love the warm timbre of his voice and the emotion he conveys whether through those whispery moments or the vulnerable crescendos.” Dean Jackson, Presenter, BBC Introducing in the East Midlands.

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