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The marketing genius on a mission to re-brand Africa

Ghanaian-American marketer Bozoma Saint John has worked with some of the world's most powerful brands. She shares her passion for the 'Year Of Return' project and tells how Africa now needs some serious re-branding after centuries of one-sided representation.

(Photo: Bozoma Saint John attends as Spotify hosts an evening of music with star-studded performances with Swizz Beatz and Nas during Cannes Lions 2019 at Spotify Beach. Credit: David M. Benett/Dave Benett/Getty Images for Spotify)

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4 minutes

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