Digital self-sizing: your clothes will be made to measure
The boss of Levi's reckons that clothes sizes will go out of the window ten years from now. Tech companies around the world are coming up with body scanners which can be downloaded onto smart phones so your clothes can be made to measure. It's because retailers, especially those online, want to stop us buying lots of the same item but in different sizes and then returning the ones that don't fit. Winifred Robinson finds out more.
First broadcast on You & Yours, 6 January 2020.