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Wake Up To Money Business of Sport – The Price of Gold

It's a year until the Tokyo Olympics will be getting underway. The British Olympics Association has told us it could be one of the most expensive yet.

It's a year until the Tokyo Olympics will be getting underway. The British Olympics Association has told us it could be one of the most expensive yet.

A number of sports will be making their debut at the games - one of them is competitive climbing. But who sponsors a brand new sport, and how do they get funding?

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27 minutes

Podcast