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Philip Morris CEO on a cigarette-free future

Tobacco giant Philip Morris International has said it wants to phase out cigarettes as soon as possible.

“Cigarette sales are declining everywhere in the world and we are going to accelerate this decline,” chief executive Andre Calantzopoulos told BBC Hardtalk’s Stephen Sackur.

Mr Calantzopoulos said his objective is to focus on their new, alternative products and get rid of cigarettes, and they can achieve this very quickly if governments and regulators help with this.

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