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‘Influencers’ and how the workforce has changed

Influencers didn't exist until recently but now they're a multi-billion dollar industry. It's one of many new jobs created by what is sometimes called the fourth industrial revolution, or the digital age.

But the role of social media influencers has come under the spotlight recently, with the competition and markets authority telling a range of bloggers, vloggers and celebrities to be more transparent when they're endorsing a product for money.

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6 minutes