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Dark Patterns: the online tricks to make you spend money

Online retailers use a range of sly methods to get us to spend more and to part with our data. In the industry they call some of these tricks built into websites ‘Dark Patterns’. A British retail web designer Harry Brignull is credited with coining the phrase. Winifred Robinson finds out more about what these tricks are.

First broadcast on You & Yours, 9 February 2017.

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Duration:

4 minutes

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