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Philip Morris could move from normal cigarettes

Tobacco giant Philip Morris has launched a new cigarette in the UK which it says is less harmful and could mean it stops selling conventional cigarettes altogether.

Chief executive Andre Calantzopoulos told the Today programme’s business presenter Dominic O’Connell that he wants to encourage more smokers to move to less toxic alternatives.

(Photo: Andre Calantzopoulos. Credit: Philip Morris International)

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2 minutes