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Roald Dahl: As popular - and profitable - as ever

The big budget film, The BFG, is currently screening in cinemas. It's being promoted as a collaboration between three of the world's greatest storytellers: Walt Disney, director Steven Spielberg and the author Roald Dahl. 2016 marks 100 years since the British writer was born and 26 years since he died. Still, a Roald Dahl book continues to sell every five seconds and adaptations are as popular as ever. The BBC's Vivienne Nunis reports on Roald Dahl's enduring appeal.

(Picture: The BFG promotional image. Credit: eOne and Amblin Entertainment, Storyteller Distribution Co., LLC)

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6 minutes