How to be Creative

Can anyone be creative? Does working in a team help or hinder? What about your office environment? And what do brain scans reveal about creative minds? Audrey Tinline investigates

Can anyone be creative? Does working in a team help or hinder? What about your office environment?

Audrey Tinline visits the creative team at design firm IDEO, and speaks to creativity researcher Dr Sarah Harvey of the UCL School of Management, to get some answers.

She also finds out what brain scans of artists reveal about how creative minds function. Or perhaps the secret lies within our genes? That is what Kari Stefansson of genetics tech firm deCode hopes to find out.

In which case, maybe some of us will always be doomed to lack that magic spark...

(Picture: IDEO office; Credit: IDEO)

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17 minutes

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