Machine gamblers 'offered perks'
Staff in betting shops say they are being told to offer customers perks and incentives to keep them playing on controversial high stakes betting machines, an investigation for the Victoria Derbyshire programme has found.
Managers claim they are told to offer free bets and bring free drinks. In one case, it was suggested lunch was bought for a high-spending customer so he could keep playing without a break.
The industry says it takes responsible gambling seriously, and has procedures in place to identify and support anyone with a problem.
The BBC's Jim Reed reports.