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A watch company sells the Detroit comeback story

Since its founding in 2011, the small, luxury watchmaker Shinola has grown into a leading US watch manufacturer with $100 million in annual sales. The Detroit-based company has been a bright spot for the beleaguered city, a story of resurrection and a return of new manufacturing. But can Shinola sell this Detroit comeback story overseas?

Image: Shinola's watches on sale in its Ann Arbor, Michigan store. Credit: PRI’s The World

Release date:

Duration:

4 minutes