Main content

Going Online the Cambodian Way

Why would you set up an internet shopping business in a country with few internet users? This is the story of one of Cambodia’s first and most successful e-commerce businesses.

If you come from a country with few internet users and even fewer smartphone owners, why would you set up an internet shopping business? “I wanted to buy a present for my then girlfriend,” says Vichet In, who is the founder and CEO of one of Cambodia’s first and most successful forays into e-commerce. In 2013 only around 6% of Cambodians used the internet. But there has been a rapid rise in internet usage and in smartphone ownership. Which is good news for Vichet and his siblings, who have become involved in his business. John Murphy is in Phnom Penh, where he has a tour of Vichet’s showroom, to get an insight into the setting up of his company, Little Fashion. He hears the secrets of Little Fashion’s success and plans for expansion - just as long as the company can satisfy its demanding Cambodian customers.

(Photo: Women shopping online in Cambodia)

Available now

27 minutes

Last on

Mon 29 Feb 2016 01:32GMT

Broadcasts

  • Sat 27 Feb 2016 22:32GMT
  • Sun 28 Feb 2016 05:06GMT
  • Sun 28 Feb 2016 11:06GMT
  • Sun 28 Feb 2016 14:06GMT
  • Mon 29 Feb 2016 01:32GMT

Advice For Entrepreneurs

Advice For Entrepreneurs

What is the one piece of advice successful global entrepreneurs would offer?

Download this programme

Download this programme

Subscribe to this programme or download individual episodes.