What makes a company last?
Peter Day asks what makes a company stand the test of time and whether in today's hi-tech internet world corporate longevity is still a sign of success.
Peter Day asks whether companies really should still be built to last in today's hi-tech internet world. What are the characteristics of those that stand the test of time? Many do learn to change or even re-invent themselves while others, such as Woolworths, have disappeared altogether. In interviews with business leaders and entrepreneurs he discusses whether longevity still matters.
Producer: Caroline Bayley