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India's First Call Centre

Pramod Bhasin set up India's first call centre in 1998, with just 18 employees taking calls in an office where the booths were divided by saris hanging from the ceiling.
Today, although India faces stiff competition from countries such as the Philippines, its call centre industry is still huge and employs hundreds of thousands of Indians.
Pramod Bhasin spoke to Witness about his ground-breaking business.

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4 minutes

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