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Entrepreneur gives away money in free postcode lottery

Entrepreneur Chris Holbrook offers money and makes a profit from web advertisers.

The idea takes advantage of making money from advertising on the internet, with the site receiving up to 40,000 hits per day.

"All I take is a postcode and email address, which is the bare minimum required to operate the website. I make money from volume (of people)visiting the site to see if they've won money or not. I don't sell their data and have no interest in direct marketing or spamming," Holbrook said.

This clip was originally broadcast in 5 live Breakfast on Wednesday 20th August 2014.

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