Advertising and Sponsorship
Listeners voice concern over the impact of advertising and sponsorship on BBC programmes and services.
As the World Service prepares plans for raising more commercial income from advertising and sponsorship, a listener in the US contacted Over to You with concerns about the potential impact on the service. Rajan Datar raises these concerns with Mark Bunting, the World Service’s head of strategy, and hears more about the existing advertising taken on the Berlin service as well as the targets for commercial revenue. Plus, some listening options for receiving the World Service in Dubai, and a listener has a request for presenters who hurry to the next item.