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Online Advertising: crucial business tool or intrusive web presence?

Is online Advertising making headway at the expense of web-user privacy? We talk to consumers alongside leading names from the world of advertising.

Is online Advertising making headway at the expense of web-user privacy? We talk to consumers who object to their web-use enabling online advertisers to target them directly. Brian O'Kelley is the CEO and Co-founder of AppNexus tells us about the news ways in which online advertising operates, using your personal information. And Moray MacLennan Worldwide CEO at M&C Saatchi explains the 'science' behind direct targeting using detailed data available about you, via your computer, tablet and phone.

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25 minutes

Last on

Thu 18 Apr 2013 14:05GMT

Broadcast

How the 2008 crash shaped our world

How the 2008 crash shaped our world

Stories from people involved in the crash and how its effects are still felt today

Business Daily Podcast

Business Daily Podcast

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Podcast