Main content

Quick on the Draw

Peter Day visits Nuremberg in Germany to look at Staedtler and Faber-Castell's productive pencil rivalry.

In an age of high technology communications, two long-established companies in a single German city are still battling each other for supremacy in a global marketplace ... in pencils. In Nuremberg Peter Day asks Faber-Castell and Staedtler how they both stay sharp ... and finds out what light (and shade) they can throw on the success of German industry and the viability of Europe as a single economy.

Available now

28 minutes

Last on

Sun 15 May 2011 21:32GMT

Broadcasts

Advice For Entrepreneurs

Advice For Entrepreneurs

What is the one piece of advice successful global entrepreneurs would offer?

Download this programme

Download this programme

Subscribe to this programme or download individual episodes.