Main content


Evan Davis asks his guests how companies can keep up with the times and avoid becoming out of date. They also discuss which laws they would most like to scrap.

The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.

This week, Evan asks his panel of top business executives how they manage to adapt their companies and remain relevant in the modern world. What do you do when technology changes, or fashions move against you? What are the challenges of rejuvenating and transforming a mature business to keep ahead of the curve?

The panel also discusses which laws get in the way of running a business smoothly and reveal which ones they would most like to scrap.

Evan is joined in the studio by Anne Murphy, UK managing director of frozen foods company Birds Eye; Norbert Teufelberger, chief executive of online gaming firm Bwin; Efrat Peled, chief executive of the fund Arison Investments.

Producer: Ben Crighton

Available now

28 minutes

Last on

Wed 9 Feb 2011 04:32GMT


  • Tue 8 Feb 2011 12:32GMT
  • Tue 8 Feb 2011 16:32GMT
  • Wed 9 Feb 2011 00:32GMT
  • Wed 9 Feb 2011 04:32GMT