The castaway in Desert Island Discs this week is the advertising man, Maurice Saatchi. He and his brother Charles created what became the biggest advertising agency in the world. Saatchi & Saatchi masterminded the Conservative victory in 1979 with their slogan 'Labour isn't working'.
He'll be telling Sue Lawley about the heady days of the 1980s - a red Ferrari would be delivered unannounced to the best names in the business, with the offer of a job with Saatchi & Saatchi. Then, last year, he fell from grace when a boardroom shake-up meant he had to leave the company he had so lovingly created.
[Taken from the original programme material for this archive edition of Desert Island Discs]
Favourite track: Die Dreigroschenoper Surabaya Johnny by Kurt Weill
Book: Hamlet (1897 edition) by William Shakespeare
Luxury: Virtual-reality headset
|Interviewed Guest||Maurice Saatchi|