Whatever happens in British politics, Britain's reputation has changed. What does this mean for its global business image? Chris Bowlby discovers what's in store for Brand Britain.
Whatever happens in British politics, Britain’s reputation has changed. So what does this mean for its business image as the country starts to seek more global markets? Chris Bowlby discovers what’s in store for ‘Brand Britain’ and who its champions might be – from luxury London to north east England. What’s the key to the reputation of British business? Will some brands prosper regardless of what happens in the country itself?
Producer: John Murphy