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Pride and corporate 'pinkwashing'

LGBT Pride events have been taking place all around the world this summer. They've become big business, but does that distract from their original aim?

LGBT Pride events have been taking place all around the world this summer. As well as being celebrations of inclusivity and diversity, they've become big business.

In 2019 conversations have turned to the increasing role big corporations are playing. Lots of big brands have added rainbows to their logos or released limited edition products this year. But some companies have been criticised for just changing their logos without actually doing much in terms of their corporate culture to support LGBT rights - which has been termed 'pinkwashing'.

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