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Hampshire Advertiser, 9 August 1856

James Naughtie finds the heartbeat of history in the front page small ads of old UK newspapers. The Hampshire Advertiser, 9 August 1856.

James Naughtie finds the heartbeat of history in the front page small ads of old UK newspapers.

The classified ads of the Hampshire Advertiser, Saturday August 9th 1856. Trustees are advertising for survivors and dependents of those who died when the troopship, HMS Birkenhead, went down and introduced "women and children first" into the culture. Steam is replacing sail at sea, there's back breaking labour in the fields and an ad for corsets reveals unexpected aspects of lacing.

Front page news is a relatively late addition to the newspaper business. For most of their first couple of centuries, British newspapers carried classified ads rather than news on their front page. They transformed the hustle and bustle of the marketplace into newsprint, so you could take it home or to the inn to pore over at your leisure.

James Naughtie travels the country discovering how these front page ads give us a snapshot of time and place, exploring how they weave national and local life together - the heartbeat of history rolling daily or weekly off the presses.

The ads tell us what people were eating, drinking and wearing, what was on stage and what people were playing at home. They mark the mood of the time through notices for public meetings held to stoke up or damp down public fears of crime and political unrest. They are a record of the notices placed for houses and public buildings to be built, licenses applied for and subscriptions raised for publications and commemorations. They show the latest labour saving gadgets "trending" as technology arrived, and they track jobs and trades on the way up and down as the British Empire waxed and waned. The ever present ads for patent medicines record our most popular ailments.

Produced by John Forsyth.
Assistant Producer: Alexandra Quinn.
A Loftus Media production for BBC Radio 4

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14 minutes

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