How do we have fresh berries all year around, and at what price? John Murphy gets his boots on, visiting farms in Kent and Spain to examine the soft fruit industry.
Strawberries at Christmas? No problem! And as cheap as ever? Yes, of course! Many of us have become used to buying whatever fruit and vegetables we want, whenever we want, no matter the season. Strawberries, raspberries, blackberries and blueberries are available in supermarkets all year round. Until recently that was not the case. So what does it take for this to happen and what’s the cost? John Murphy peels back the layers of the berry industry, which has grown massively in recent years. Despite increasing production costs, prices have remained stable. Can that continue? Politics, economics and the environment could have a bruising impact on producers and on the price and availability of the fresh fruit we eat.
Presenter: John Murphy
Producer: Sally Abrahams