Main content

Pivoting

Can a sudden change in direction save a new company? Evan Davis and his guests hear stories about how changing focus - with a new service or product - can spell success.

Can a sudden change in direction save a new company? Evan Davis and his guests hear stories about the start-up's nightmare: the original product is not selling, and cash is running out. Can changing focus - with a new service or product - pluck success from the jaws of doom? Speaking to entrepreneurs and experts, he learns about how in a range of sectors, from sanitary products to event ticketing, the key is to shift while staying true to the original vision.
Guests:
Celia Pool, cofounder DAME
Edmund Glover and Nick Stone, FIXR
Ramdane Mir, cofounder Cobbleweb

Available now

28 minutes

Last on

Sat 29 Jun 2019 17:30

Broadcasts

The Disrupters

The Disrupters

Unfiltered, revealing interviews with pioneering entrepreneurs.

The Open University

The Open University

Go beyond the headlines and learn more about business with The Open University.

The EU after Brexit

The EU after Brexit

Evan Davis and David Aaronovitch present a programme looking at the EU after Brexit.

Podcast