Main content

How the media sells us gender equality

Harmful stereotypes have been banned from ads, and ITV is banning all-male writing teams.

The Advertising Standards Authority has introduced new rules that ban "harmful gender stereotypes" from adverts. Meanwhile, ITV has announced that it will no longer commission comedy shows with all-male writers' rooms.

Amol Rajan is joined by Aline Santos, Unilever's Head of Global Marketing, Guy Parker, chief executive of the Advertising Standards Authority, Charlotte Hugh, Senior Creative at Dark Horses and co-founder of Badass Gal, and Lynne Parker, founder of Funny Women.

Producer: Richard Hooper

Available now

24 minutes