How to Go Viral: The Art of the Meme with Richard Clay
Art historian Professor Richard Clay explores how internet memes are shaping our culture and politics, experimenting by devising and releasing some himself.
Art historian Professor Richard Clay immerses us in the febrile world of viral media, exploring the popularity and meaning of internet memes, from LOL cats to emoji, pratfall videos to ‘dank’ alt-right satire. Playfully fusing the conventions of a BBC Four authored documentary with a throwaway YouTube video style, the film examines the rise and rise of this new visual language and asks what makes a few memes cut through and spread so intensely, while the vast majority fall quietly by the wayside.
To explore this question, Richard Clay experiments with devising and releasing his own memes, applying what he finds out in interviews with meme creators and influencers. These include Tom Walker, the comedian who plays YouTube sensation Jonathan Pie; Amanda Brennan, meme ‘librarian’ at Tumblr; Richard Dawkins, the biologist who coined the word ‘meme’; Christopher Blair, a self-proclaimed liberal troll; and Sam Oakley from LADBible, a video creator company that reaches a billion people a month.
Timings (where shown) are from the start of the programme in hours and minutes
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On The Level
Antônio Carlos Jobim
Teresa Meu Amor
My Chemical Romance
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Gonna Fly Now
Deetta Litte, Nelson Pigford
Gonna Fly Now
The Echo Forgets
Attack The Doctor
Boards of Canada
Never Gonna Give You Up
|Executive Producer||Russell Barnes|
|Production Manager||Clare Burns|