The personalisation revolution
Technology has made it easy to personalise many goods and services. What does the personalisation revolution mean?
Technological advances have made it easier for businesses to offer us more personalised goods and services, from customised cars to clothes that fit better and pioneering cell and gene therapies to target serious illnesses. How far can this personalisation revolution go?
Darrin Disley, Chief Executive of cell therapy company, Mogrify
Georgina Silvester, Chief Operating Officer (designate), Handelsbanken UK
Karl Howkins, Managing Director, Citroen UK
Kate Ancketill, Chief Executive of GDR Creative Intelligence