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Beauty Industry Special: Bobbi Brown, L'Oreal, The Ordinary

You and Yours looks at how social media influencers are fuelling a boom in sales of beauty products.

You and Yours reports on how the cosmetics and beauty industry has boomed in recent years, and why increasing sales is mostly down to young men and women.

We speak to legendary make up artist Bobbi Brown about how the industry has changed, and why she thinks the trend for wearing lots of make up which has been driven by social media, isn't a great look.

Online celebrities called influencers are driving the growth in make-up sales. We speak to MMMMitchell, who has 800,000 followers on Instagram about his rise to fame and why people buy products recommended by influencers like him.

The advertising regulator is concerned about whether consumers can trust influencers, and if it's clear when they're being paid to feature a product in their posts. We hear from Rob Harrison from the Advertising Standards Authority.

Skincare is another booming market; we speak to the boss of cult brand The Ordinary, who sell a product every second, on how consumers want transparency when they buy beauty products.

We go inside Station F, a hub for start up companies to speak to the entrepreneurs L'Oreal is putting money behind, in the hope that they become the next big beauty success story.

And, Fenty Beauty, the make-up range by pop star Rihanna, has kick-started other brands to release a diverse range of make-up shades. We ask Funmi Fetto why cosmetics companies didn't cater for this market until recently.

Presenter: Samantha Fenwick
Producer: Lydia Thomas

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40 minutes

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