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The Sachet in the Pot Noodle

Rory Sutherland concludes his series of psycho-logical hacks with a look at how e-commerce is now using behavioural and cognitive science to forge a path to total retail dominance

Can online retailers ever capture the magic out of the traditional shopping experience? Rory Sutherland concludes his series of psycho-logical mind hacks with a look at how e-commerce is now using behavioural and cognitive science to forge a path to total retail dominance.

Produced by Michael Surcombe for BBC Wales

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14 minutes

Last on

Fri 30 Nov 2018 13:45