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The Power of Vanity

Could ego inflation be a quick route to changing our behaviour? Rory Sutherland explores how psycho-logical hacks can be used to boost the value of desirable actions, as well as looking at the role shaming can take when the vanity card fails.

Produced by Michael Surcombe for BBC Wales

Available now

14 minutes

Last on

Thu 29 Nov 2018 13:45