The Virtue of Commitment
Why are we so susceptible to signs of commitment? Rory Sutherland looks at how so-called ‘discretionary behaviours’ are a weapon of choice for businessses
Why do humans go to such lengths to show their commitment to others? Rory Sutherland continues his exploration of behavioural quirks and mind hacks with a look at how businesses thrive on our susceptibility to be swayed by commitment, from the ‘Knowledge’ exams of a London cabbie to the strange rituals of upper-class British etiquette.
Produced by Michael Surcombe for BBC Wales