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Instinct Before Logic: The Postbox at the O2

Rory Sutherland continues his exploration of psycho-logic with a look at why reason has been dropped as the weapon of choice when it comes to persuading us to change our behaviour

If you think humans are rational beings then think again. Rory Sutherland continues his exploration of mysterious psycho-logic with a look at why reason has been dropped as the weapon of choice when it comes to persuading us to change our behaviour. We visit the so-called ‘Nudge Unit’ to find out how behavioural science has found its way to the heart of government, and discover how a simple hack has led to a massive increase in pension contributions in many countries.

Produced by Michael Surcombe for BBC Wales

Available now

14 minutes