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The Final

Episode 14 of 14

The finalists must now launch their businesses by producing a digital screen and directing a TV advert, before pitching to Lord Sugar and a room full of industry experts.

Lord Sugar summons the finalists to the heart of London's financial district to set them their final challenge in their attempt to win his £250,000 investment. For their last chance to convince Lord Sugar they are worthy of his cash, each finalist must launch their business. Invited back to aid the two finalists are some of this year's fired candidates.

In an intensive three-day challenge, the finalists must create a new brand for their company, produce a digital screen for the London Underground and direct and edit a television advert before pitching to Lord Sugar and a room full of industry experts at London's City Hall.

Back in the boardroom, after 12 tough weeks, Lord Sugar declares who wins.

1 hour, 10 minutes

Last on

Christmas Day 2018 02:10

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Music Played

Timings (where shown) are from the start of the programme in hours and minutes

  • 00:02

    Sergei Prokofiev

    Romeo and Juliet, Op.64 (Act 1 Sc 2) Dance of The Knights

  • 00:14

    Nick Ingman

    Impossible Opening

  • 00:21

    Thomas Newman

    Spit Spot!

  • 00:28

    Murray Gold

    Wilf's Wiggle


Role Contributor
Participant Lord Sugar
Participant Karren Brady
Participant Claude Littner
Executive Producer Paul Broadbent
Executive Producer Paula Fasht
Series Editor Jo Harcourt-Smith
Series Editor Joe Wildman
Production Company FremantleMedia