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Why I Fired Them

Episode 13 of 14

Lord Sugar looks back at the candidates who fell before the final hurdle and the tasks that took them to the brink, with the help of some previously unseen boardroom moments.

With the final approaching and Lord Sugar on the cusp of choosing his new business partner, this programme looks back on the candidates who fell before the final hurdle and the tasks that took them to the brink.

They muddled their way through Malta, mistakenly buying an octopus, added way too much spice to high-end doughnuts and made Santa blush with their cheeky chocs.

This year's candidates, including a professional speaker, a tax advisor and a nut-milk producer, have experienced great highs and jaw-dropping lows. They've brought comic characters to life via augmented reality, launched a new budget airline and sold live on air for a TV shopping channel.

Their trials and errors have made us chuckle, cry and cringe. With the help of some previously unseen boardroom moments, Lord Sugar leads us through the best and worst decisions made by this year's aspiring entrepreneurs. Reflecting on their boardroom bust-ups, he lets us in on the reasons he decided to utter the dreaded words - 'you're fired!'.

59 minutes

Last on

Fri 14 Dec 2018 23:30

Music Played

Timings (where shown) are from the start of the programme in hours and minutes

  • 00:02

    Iggy Pop

    The Passenger

  • 00:02

    Dario Marianelli

    Escape Waltz

  • 00:04

    Daniel Barenboim, The London Philharmonic Orchestra, Jacqueline Du Pre

    Variations On An Original Theme, Op. 36 "Enigma": Var. IX. (Nimrod). Adagio

  • 00:04

    Dario Marianelli

    She Is of The Heavens

  • 00:06

    Alan Silvestri

    The Avengers

  • 00:06

    The Marketts

    Batman Theme

  • 00:11

    Mary J. Blige


  • 00:11

    Band of HM Royal Marines

    Rule Britannia

  • 00:14

    Johnny Cash

    Ring Of Fire

  • 00:14

    Murray Gold

    The Caretaker

  • 00:16

    Joe Loss & His Orchestra

    Wheels (Cha Cha) 

  • 00:18

    Bert Kaempfert & His Orchestra

    Cotton Candy

  • 00:20

    Nancy Sinatra

    These Boots Are Made For Walking

  • 00:21

    Sugababes vs Girls Aloud

    Walk This Way

  • 00:22


    Barbie Girl

  • 00:25


    Highway To Hell

  • 00:27

    Jimmy Smith

    Organ Grinder's Swing

  • 00:32

    Orchester Der Wiener Volksoper Alfred Scholz

    Radetzky March

  • 00:33


    Race With The Devil

  • 00:33

    Nic Raine, City of Prague Philharmonic Orchestra

    Romeo and Juliet Love Theme

  • 00:34

    Calvin Harris


  • 00:38

    Electric Six

    Danger! High Voltage!

  • 00:43

    Kylie Minogue

    Santa Baby

  • 00:45

    Jona Lewie

    Stop The Cavalry

  • 00:46

    Dickie Valentine

    Mister Sandman

  • 00:48

    Led Zeppelin

    Immigrant Song

  • 00:50

    Murray Gold

    A Disturbance In The Night

  • 00:52

    Isaac Hayes


  • 00:55

    The Fratellis

    Got Ma Nuts From a Hippy

  • 00:55

    Katrina and the Waves

    Walking On Sunshine

  • 00:56



  • 00:57


    We Can't Rewind


Role Contributor
Participant Lord Sugar
Executive Producer Paul Broadbent
Executive Producer Paula Fasht
Series Editor Jo Harcourt-Smith
Series Editor Joe Wildman
Production Company FremantleMedia


  • Thu 13 Dec 2018 21:00
  • Fri 14 Dec 2018 23:25
  • Fri 14 Dec 2018 23:30