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Episode 2 of 14

Lord Sugar tasks the candidates with creating a comic aimed at children. They need to invent a name, a main character and a story, as well as design a dynamic front cover.

Lord Sugar summons the candidates to the House of Illustration, the UK's only gallery dedicated to graphic art. On arrival, the teams are greeted by their business superhero as they've never seen him before. Via augmented-reality technology, Lord Sugar reveals that the candidates are to create a brand new comic aimed at eight- to 12-year-olds. They need to invent a new comic name, main character and original story as well as design a dynamic front cover using cutting-edge AR.

With comics printed overnight, they need to pitch to leading industry figures to secure orders. The task balances creative flair with productive pitching, and the team that forgets either could face a graphic showdown in the boardroom.

59 minutes

Last on

Tue 16 Oct 2018 00:15

Music Played

Timings (where shown) are from the start of the programme in hours and minutes

  • 00:00

    Sergei Prokofiev

    Romeo and Juliet, Op.64 (Act 1 Sc 2) Dance of The Knights


Role Contributor
Participant Lord Sugar
Participant Karren Brady
Participant Claude Littner
Executive Producer Paul Broadbent
Executive Producer Paula Fasht
Series Editor Jo Harcourt-Smith
Series Editor Joe Wildman
Production Company FremantleMedia


  • Wed 10 Oct 2018 21:00
  • Mon 15 Oct 2018 00:05
  • Mon 15 Oct 2018 00:50
  • Tue 16 Oct 2018 00:15

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