The secrets of Social success
Topical programme about the fast-changing media world. The secrets of social success: Louise Pentland has built an audience of millions via YouTube and Instagram.
Louise Pentland has built an audience of millions via social platforms like YouTube and Instagram. What does her success tell us about the future of television and advertising? Also in the show, Kathryn Jacob OBE, CEO of Pearl and Dean, Simon Walker, CEO of Marquee TV and Shona Ghosh, senior technology reporter at Business Insider UK.
Presenter: Amol Rajan
Producer: Richard Hooper.