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Advertising

Advertising is one of the UK's most successful creative industries, but its model is under fire from social media and the internet. Evan Davis and guests discuss its future.

The UK has been a global leader in the Advertising Industry since the end of the last century. But like many businesses it's now facing disruption from technology. Pop up banners on the internet and social influencers are cheaper and more immediate. Evan Davis and guests discuss whether a data driven approach to advertising will eventually kill creativity.

GUESTS

Sir John Hegarty, Co-Founder BBH

Rohan Midha, Managing Director, PMYB

Rory Sutherland, Vice-chairman, Ogilvy

Producer: Julie Ball.

Available now

30 minutes

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