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Shop Names

Michael Rosen and Laura Wright look at the history behind and witty wordplay used in shop names, with guest Greg Rowland of the Semiotic Alliance, which invents names for products.

Michael Rosen and Laura Wright look at the history behind and witty wordplay used in shop names, with guest Greg Rowland of The Semiotic Alliance, which invents names for products, and favourite punning shop names tweeted in by the audience.. a florist called Back to the Fuchsia, anyone?
Producer Beth O'Dea.

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28 minutes

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