2/2 Exploring the psychology underlying the greatest marketing campaigns in history.
1/2 Exploring the psychology underlying the greatest marketing campaigns in history.
How marketing harnesses our sense of guilt and shame.
How brands harness the power of social proofing.
How the 1987 AIDS campaign 'Don't Die of Ignorance' transformed social attitudes.
From 'Mad Men' to 'Math Men'. What does Big Data mean for the future of marketing?
How three words transformed a mundane sports good into an entire philosophy.
Can marketing move beyond mere copy and be considered genuine art?
The ad slogan that changed our culture, and the psychology that still powers it.
Advertising's attempts to modernise its often harmful portrayal of female beauty.