Ian McMillan examines the language of persuasion with guests including linguist David Crystal. Plus academic James Garvey discussing his new book, The Persuaders.
Ian McMillan's cabaret of the word examines the language of persuasion with guests including the linguist David Crystal, whose new book 'Gift of the Gab' (Yale) examines eloquence from pitch, pace, and prosody to jokes and appropriateness.
We also hear from academic James Garvey on his new book 'The Persuaders'.
Producer: Cecile Wright.