Lord Sugar sets the candidates the task of helping two entrepreneurs launch their new cycling product and getting the public to invest through crowdfunding. The teams must organise a PR stunt, create a campaign video and then pitch to a group of cycling retailers to try to secure orders.
|Executive Producer||Cal Turner|
|Executive Producer||Tom Garland|
|Series Editor||Paul Broadbent|
|Series Editor||Claire Walls|
|Production Company||Boundless Productions|