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Episode 1

Film following British Vogue over a year, seeing how the magazine is put together. Editor-in-chief Alexandra Shulman tries to appeal to the Instagram generation.

Documentary maker Richard Macer is given access to British Vogue for the first time in its history. He follows them for a year, seeing how the magazine is put together from the catwalk shows to photoshoots to the front cover. It is a significant year for the magazine as it prepares to celebrate its centenary with a raft of events including a huge exhibition of photography at the National Portrait Gallery, a bumper centenary issue of the magazine and a gala dinner. But Macer finds a world not just intent of celebrating the glories of the past, but also facing up to the challenges of an uncertain future, with Instagram and other social media starting to challenge Vogue's exalted position. Could Alexandra Shulman, editor-in-chief of British Vogue for the past 24 years, ensure the magazine stays on top?

In the first episode, hot from the September 2015 catwalk shows in New York, London, Milan and Paris, Alexandra decides she wants to make changes to British Vogue's front covers. She wants to appeal to a younger audience: the Instagram generation. At the shows, Karl Lagerfeld, Victoria Beckham and Stefano Gabbana were all excited by the power of the internet and most designers use Snapchat and Instagram to publicise their new ranges. Will this new relaxed style work for British Vogue?

Once back in the Mayfair offices, shoots are lined up with the top models and photographers. Edie Campbell is to be shot by Mario Testino, Kate Moss and Rihanna by Craig McDean. But ironically for an industry that is all about image, Macer discovers that neither photographers nor models are particularly comfortable with having cameras around.

Just as they are about to go to press, a rival magazine looks set to trump their exclusive, and Alexandra reveals what she is really made of.

59 minutes

Last on

Christmas Eve 2017 00:45

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Music Played

Timings (where shown) are from the start of the programme in hours and minutes

  • 00:25

    Chor der Deutschen Oper Berlin

    Le Nozze Di Figaro, K. 492, Act III: "Che Soave Zeffiretto"


Role Contributor
Production Company Lightbox
Director Richard Macer
Producer Charlotte Rodrigues
Editor Rupert Houseman
Executive Producer Katie Buchanan
Participant Alexandra Shulman
Participant Lucinda Chambers
Participant Fiona Golfar
Participant Jaime Perlman
Participant Rosie Vogel-Eades


  • Thu 8 Sep 2016 21:00
  • Thu 8 Sep 2016 23:45
  • Sat 10 Sep 2016 21:50
  • Sun 11 Sep 2016 23:00
  • Sat 24 Sep 2016 02:35
  • Christmas Eve 2017 00:45

Nine down-to-earth discoveries made during filming

Nine down-to-earth discoveries made during filming

Documentary maker Richard Macer discloses some surprising facts he uncovered at Vogue HQ.