We Are All Anthropologists Now
Farrah Jarral shows how anthropology has seeped out of academia to infiltrate everyday life.
Farrah discovers how anthropologists helped direct early research into office automation. She speaks to an anthropologist working with drivers in Birmingham to understand how they use their time in the car, and gets dating advice from Helen Fisher, an anthropologist who has worked for a decade as Chief Scientific Adviser to match.com. And she reveals which British TV show she considers a "modern ethnographic masterpiece".
Producer: Giles Edwards.